2020—2023
Worked with the in-house team to curate (yes, real) quotes from strangers and our very own friends and apply them to a topic relevant to the brand’s goals at the time.
Texted things I heard on and in the subways, clubs, and corners of NYC to my boss, who would then deem them a no (not jaded enough) or yes (the perfect amount of jaded).
Also worked on an ongoing guides series that poked fun of NYC archetypes, like trustfund toddlers in the West Village and the
Contributed to Le Journal, an ongoing Overheard and Le Labo partnership that leverages Overheard’s tone of voice and NYC-based community to create a newspaper that can be described as “cultural commentary with a scent of humor”.