Laundry Service
2021—2022
Concepted, storyboarded, wrote, and executed digital and social content for brands like Meta, Ray-Ban, Banfield Pet Hospital, and Google. Often tasked with breaking apart unrelatable tech behemoths and uncovering shared universal experiences—like meeting friends on Facebook Groups or shopping for a couch on Marketplace—and turning those into real stories. 





Facebook: More Together

Storyboarded and pieced together (very, very long) transcripts to create a short video about two friends who met on Facebook.
Art Direction: Esther Shinn
Motion Designer: Leigh Stolarz

Facebook: Own Terms

Interviewed talent, storyboarded, and pieced together transcripts to create  :10, :15, and :30s cuts about creative people using Facebook Marketplace to fuel their hobbies.
Art Direction: Esther Shinn
Motion Designer: Leigh Stolarz

Facebook: Now Trending
There’s a group for everyone... and everything. Juggling. Corgi fanatics. People who look like Adam Sandler but are not, in fact, Adam Sandler. We searched high and low for groups on Facebook, reached out to the admins, and created video and static content using mostly UGC.  

Creative Direction: Esther Shinn
Motion Design: Leigh Stolarz

Banfield Pet Hospital

Thinking about human insurance is stressful enough. Throw pet insurance into the conversation and well, you’ve got some work cut out for you. I helped concept woman-on-the-street-style videos (before that’s all Instagram and TikTok became) featuring a comedian who takes the topic straight to the source (dog parks in LA).  

Watch:

Video 1 👀
Video 2 👀
Video 3 👀

Creative Direction: Alex Arthur


Ray-Ban Smart Glasses

Ray-Ban makes smart glasses that let you film stuff hands-free. We were tasked with creating social content that showed the different ways these shades can come in handy, like for professional cake painters, club goers, bicyclists, and beyond.

Art Direction: Esther Shinn